research

Consumer Adoption Of Freemium Products And Services

Can giving away a product or service for free, actually send sales soaring? The Freemium debate is heating up and this new survey from iYogi Insights offers you a ringside view on how people are adopting Freemium....Read more
Highlights

Freemium is the way for introducing new types of products and services for communication, entertainment, music, productivity, and cloud applications.

100% respondents have experienced Freemium offers for at least one product or service.

42% users pay for products/services after experiencing them.

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33% parents say “iDo!” to iPad for their kids

The hottest gadget of its times is pegged against parents’ expectations. And where does it find itself? iYogi Insights conducted a survey on how parents view iPad.... Read more

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Windows 8 Launch Will Accelerate Shipments of Tablets

The significance of the Windows 8 launch this year is amplified by the proliferation of tablet devices that are currently dominated by the iOS andAndroid platforms. iYogi Insights predicts... Read more

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63% people prefer to stay connected than warm

With the ever-increasing role played by technology in every sphere of life, consumer spending on connecting to the Internet, subscribing to online services, mobile communication, and multimedia entertainment has also... Read more